Webinar Info

Is your auto repair business leaving profit on the table due to improper parts markups and margins? A recent PartsTech survey of 618 auto repair shop owners and managers across the U.S. found that 67% are missing out on significant profits due to insufficient markup practices  — potentially costing shops between $40,000 and $70,000 annually. 

Join us for a webinar with Cecil Bullard, CEO & Founder of The Institute for Automotive Business Excellence, for proven tips for creating a successful parts markup strategy. With years of experience coaching auto repair shops, Cecil Bullard will share insights and strategy techniques that have led countless auto repair businesses to achieve greater profitability and success.

In this webinar, you will learn:

• The Importance of Markup Strategies: Understand why a tailored parts markup strategy is crucial for controlling your profit margins and why relying solely on manufacturers' list pricing and a single markup percentage can hinder your profit potential. 
• Benchmarks for Success in Parts Markup: Discover the essential benchmark numbers for costs and margins in parts markup. 
• The Role of Parts Matrices: Hear how shops have seen a 14% increase in parts markup after receiving professional guidance.
• Parts Markup Strategies: Learn strategic methods to elevate your parts margin for optimal profitability and gain insights into creating and continuously adjusting your markup strategy monthly to better financial control.